WORK HISTORY

Agile & strategic creative innovator across diverse categories. Results-oriented leader for exceptional collaborative executions. Synthesize trend concepts into compelling design solutions. Savvy process liaison to key stakeholders. Drive insights and conversion thru end-to-end approach. 

EXPERTISE

• Creative Direction

• Human-Centered Creative Approach: Industrial Design, Furniture/Lifestyle Products, User Experience, Packaging, Retail Merchandising, Graphic Communications

• Brand Creation and Development

• License Collaborations

• Omnichannel Consumer Activations

• Team Management & Mentoring

• Project Leadership

• Digital Asset Management

• Sourcing & Production Project Leadership

• Domestic & International Vendor Liaison

• Process Expertise: Metals, Woods, Ceramics, Glass, Plastics, Finishes, Laminates, Upholstery, Rapid Prototyping/3D Printing, Photographic and Print Production

  Mac/PC

• Design - Illustrator, Photoshop, InDesign, Figma, Bridge

• 3D/CAD - Solidworks, Rhino, Graphite, AutoCAD, KeyShot, Maxwell

• Productivity - MS Office, G-Suite, Smartsheet, Proworkflow, Teams, Slack

EXPERIENCE

Director, Shopper Creative June 2020 - Present

• Innovation lead on retail solutions for Fortune 500 companies

• Manage multi-faceted Design, Production & Implementation resources

• Champions next-generation omnichannel retail solutions connecting shopper experience to consumers

• Ensured successful launches through keen insights into retail channels

• Liaised with domestic & international vendors to provide project costing

• Manufacturing direction with focus on executing impactful solutions

• Launched shopper activation solutions for diverse categories: Beauty, Beverage, Household, Personal Care, Pharmaceutical

Creative Consultant - Direction & Design   September 1997 - Present

Self-Employed - New York, NY

• Independent design voice focused on providing brand solutions for clients

• Managed multi-faceted Design & Production resources

• Created conceptual & seasonal direction for diverse partners

• Production liaison to foreign and domestic manufacturers

• Launched product design and packaging solutions for diverse categories: Beverage, Cookware, Decor/Tabletop, Furniture, Office, Pharmaceutical

Senior Design Manager  February 2018 - February 2019

Jonathan Adler - New York, NY

• Launched Amazon’s first exclusive home collection within tight schedule

• Created conceptual & seasonal direction for new brand entry point

• Mentored mixed expertise Design & Production teams

• Launched design solutions for diverse categories: Furniture/Decor, Tabletop, Hardwire & Portable Lighting

• Press - Apartment Therapy, Architectural Digest, Better Homes & Gardens, Cosmopolitan, Domino, Elle Decor, House Beautiful, NY Times, Real Simple

Associate Design Director  July 2016 - October 2017

DwellStudio - New York, NY

• Developed conceptual & seasonal direction for Wayfair’s LIfestyle Brands: DwellStudio, Birch Lane, AllModern, Joss & Main, Perigold

• Managed and mentored mixed-expertise Design teams for diverse licenses

• Lead omnichannel approach focused on consumer experiences

• Lead development of digital archive spanning 20+ years of design assets

• Launched diverse product categories: Furniture/Decor, Storage & Organization, Office Products, Baby Goods

• Partners - Magnussen, Klaussner, Staples, Global Views, CSS

• Press - Architectural Digest, Elle Decor

Design Director   Nov 2010 - June 2016

Martha Stewart Living Omnimedia - New York, NY

• Key design leader for Martha’s most profitable brand partners

• Presentation lead for all hardgoods licensee pitches and product launches

• Managed and mentored mixed-expertise Design teams for diverse licenses

• Brand and production liaison to foreign and domestic manufacturers

• Lead development of digital archive spanning 30+ years of design assets

• Successfully created and launched diverse product categories: Furniture, Storage & Organization, Office Products, Kitchen & Bath Cabinetry, Architectural Products, Garden, Hardwire and Portable Lighting

• Partners - The Home Depot, Home Decorators Collection, Macy’s, Staples

• Press - Architectural Digest, House Beautiful, The Martha Stewart Show, Town & Country, Today Show

EDUCATION

Bachelor of Industrial Design (BID)

Auburn University 1997

• Staff Photographer - Auburn University Photographic Services 1996-1997

• Photo Editor/Staff Photographer - The Auburn Plainsman, 1991-1996

• Featured Alum - Auburn Magazine, Sept 2015