NOW HOUSE BY JONATHAN ADLER HOME COLLECTION
Creating a new and unique diffusion line of furniture and decor was my central goal when designing this line with Jonathan Adler. This line is notable as it was the first time Amazon created an exclusive line of products with a well-known brand like Jonathan Adler. While there were many challenges along the way, I met each by deftly handling manufacturers to ensure top-quality results that came in at budget and met an extremely tight timeline. And the icing on the cake was how well it was received by the channel it was designed for: social media.
SUCCESSFULLY LAUNCHED AMAZON’S FIRST EXCLUSIVE 300+ SKU HOME COLLECTION WITHIN 6-MONTH SCHEDULE
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
Material Process Selection
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
New Collection Development
3D DRAWINGS, 3D MODELS AND PROTOTYPES
FINAL PRODUCT LIFESTYLE IMAGES
NOW HOUSE BY JONATHAN ADLER BEDROOM & DECOR COLLECTIONS
CLOUD UPHOLSTERED CLUB CHAIR
3D-MILLED JOSEF COLLECTION
NOW HOUSE BY JONATHAN ADLER LIVING ROOM, DECOR & STORAGE COLLECTIONS