CARL PAPER TRIMMER PRODUCTS & PACKAGING
Working with Carl Manufacturing, I was able to bring a new end-to-end approach to their line of trimmers. Working with their engineering team, I was able to re-focus this brand around a rapidly growing segment of crafters and integrate key features like blade and mat storage as well as easier to open details. I was also part of their packaging and display development and included ways to be more sustainable with their presentation at retail.
ADDED-VALUE OFFICE PRODUCT DEVELOPMENT, PACKAGING, POP & RETAIL MERCHANDISING EXPERIENCES
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT DIRECTION
RENDERED PRODUCT HAND SKETCH
GUILLOTINE PRODUCT MODELING
ADDED VALUE PRODUCT FEATURE IDEATION SKETCHES
3D MODELLING OF MULTI-BINDING SYSTEM PAPER PUNCH KIT
RETAIL MERCHANDISING OPPORTUNITY CONCEPTUALIZATION
PACKAGED PRODUCTS SOLD THROUGH VARIETY OF “BIG-BOX” RETAILERS
ROTARY BLADE PAPER TRIMMER WITH ACCESSORY STORAGE WITH ADDED-VALUE GRAPHIC AND STRUCTURAL PACKAGING
ENTRY-LEVEL FASHION PAPER TRIMMER
TOZICLE BINDING SYSTEM
GUILLOTINE TRIMMER WITH STORAGE