OFFICE BY MARTHA STEWART COLLECTION
As a leading design voice with Martha Stewart, I was able to tap into my deep love of office supplies with one of my favorite places to shop, Staples. This line of products features organizational elements that every person needs from desktop accessories that are actually sized to the products to be stored and functional details to ensure the best use of each. This even included new furniture for consumers that needed a refresh from the heavy feeling furniture previously sold thru this retail channel. And to top it all off, it was incredibly well-received by Martha herself - truly the toughest critic around.
SUCCESSFUL LAUNCH AND CONTINUED GROWTH OF MULTI-CHANNEL PRODUCTS LINE FOR “STYLE AT STAPLES” E-COMM PORTAL
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
Material Process Selection
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
New Collection Development
PRODUCT CONCEPT DIRECTION
SUCCESSFUL COLLECTION LAUNCH AND CONTINUED GROWTH AT STAPLES.COM
FASHION NOTEBOOKS & FILING
FURNITURE & STORAGE
PERSONALIZABLE DISCBOUND NOTEBOOKS
STACK + FIT DESKTOP ACCESSORIES