MARTHA STEWART CLOSET ORGANIZATION COLLECTION
While I was working for Martha Stewart, I was their lead design voice for the storage and organization category and was presented a unique challenge: create a line of closets that spoke the language of Martha while providing a multitude of options that were meaningful to her consumers. The collection developed featured a modular system to allow the consumer to create a handsome yet organized way of storing their clothing and accessories.
SUCCESSFULLY LAUNCH AND GROWTH OF HOME ORGANIZATION SYSTEMS FOR CLOSETS
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Collection Updates
CLOSET CONCEPT
MODULAR INTERLOCKING CUBES
PRODUCT SYSTEM OVERVIEW
“CREATE-YOUR-OWN” PRODUCT VERSATILITY GIVES BUILT-IN FEEL WITH ECONOMICAL SKU COUNT
FLAT-PACK CLOSET COMPONENTS PUT DESIRABLE HIGHER-END FINISHES AND FEATURES WITHIN REACH OF EVERY CONSUMER