BEIERSDORF RETAIL EXPERIENCES
The skincare category is a challenging space that requires quick understanding of their product line along with new insights into ways to increase brand visibility. Working with Beiersdorf on brands like Eucerin, Aquaphor, and Nivea to name a few gave me the opportunity to build a digitally enhanced experience that gave an enhanced view of what a new understanding within common retail channels as well as the opportunity to show up meaningfully where their consumers needed them most.
DEVELOP NEW BRANDED RETAIL EXPERIENCES FOR A VARIETY OF RETAIL CHANNELS (EUCERIN/AQUAPHOR DISPLAY SYSTEM FOR CVS SHOWN)
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Sourcing Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
SKINCARE TYPE SELECTOR WITH INTEGRATED PRODUCT ASSISTANT EXPERIENCE FOR CVS PRODUCT DISPLAY
EUCERIN FACE 3D CONCEPTS FOR GROCERY, CONVENIENCE AND BIG BOX RETAIL CHANNELS
PERMANENT NIVEA LIP CARE RETAIL EXPERIENCES
RENDERED DISPLAY CONCEPTS FOR WALMART CHANNEL
UPDATEABLE POWERWING DISPLAY SHOWCASES SEASONAL PRODUCTS WITHIN PERMANENT STORE FIXTURE
PRODUCTION DRAWINGS FOR ASIAN MANUFACTURER
