BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

MARTHA STEWART HARDWARE COLLECTIONS

After my time at Nanz Custom Hardware, I’ve been particularly inspired by the “jewelry for the home” aka cabinet hardware and was fortunate to bring a number of new hardware designs to life for Martha Stewart that are inspired by how Martha actually lives in her homes. Researching key styles that are important to the Martha Stewart brand was just the beginning and was able to create easy to manufacture designs for their partnership with the Home Depot. It was a unique way to bring personal and professional passions together to create something truly special for Martha’s consumers.

SUCCESSFULLY LAUNCHED MARTHA STEWART’S HARDWARE COLLECTIONS FOR MAJOR HARDWARE RETAILERS

DESIGN PROCESS

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RESEARCH

Competitive Analysis

Trend Direction

DEFINE

Brand & Product Concept

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Art & Packaging Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

New Product Development

CONCEPT DEVELOPMENT, PROTOTYPE REVIEW

PROTOTYPE DEVELOPMENT

CONCEPT SKETCHES PRESENTED TO RETAIL PARTNER