MARTHA STEWART HARDWARE COLLECTIONS
After my time at Nanz Custom Hardware, I’ve been particularly inspired by the “jewelry for the home” aka cabinet hardware and was fortunate to bring a number of new hardware designs to life for Martha Stewart that are inspired by how Martha actually lives in her homes. Researching key styles that are important to the Martha Stewart brand was just the beginning and was able to create easy to manufacture designs for their partnership with the Home Depot. It was a unique way to bring personal and professional passions together to create something truly special for Martha’s consumers.
SUCCESSFULLY LAUNCHED MARTHA STEWART’S HARDWARE COLLECTIONS FOR MAJOR HARDWARE RETAILERS
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
DEFINE
Brand & Product Concept
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
New Product Development
CONCEPT DEVELOPMENT, PROTOTYPE REVIEW