MARTHA STEWART FINE FURNITURE COLLECTION
Bringing to life a collection of finer quality furniture was central to Martha’s idea of a life well lived. I was a key design voice that helped bring her fine furniture collection to life. I started by researching relevant furniture styles to the Martha Stewart brand and worked with our manufacturing partners to leverage their capabilities to its maximum effect. This was launched during High Point market and developed quite the buzz on how she was able to bring her unique style to life.
SUCCESSFUL LAUNCH & GROWTH FOR LUXURY-LEVEL HOME COLLECTION
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Seasonal Collection Development
CAD DEVELOPMENT & PROTOTYPES
LICENSED MULTI-SEASON CASE & UPHOLSTERED HOME COLLECTIONS
LIVING ROOM FAVORITES UPDATED WITH BRAND-APPROPRIATE COLORS, MATERIALS AND FINISHES
VERSATILE CONTEMPORARY & ANTIQUE-INSPIRED FURNITURE AND DECOR
SOLID WOOD AND BRASS CONSTRUCTION
