DWELLSTUDIO OFFICE PRODUCT DEVELOPMENT AND BRAND DIRECTION
Bringing DwellStudio’s “art of the mix” to life in their office collection sold exclusively through Staples. From my time with Martha Stewart, I knew what worked best in this channel and shared some of those learnings to develop a style driven assortment to life and this even included a line of products sold only during the holidays. I was also tasked with bringing this brand to life on their website with their art direction team - it was a challenge that married two unique brands in a thoughtful moment online.
PRODUCT & ART DIRECTION SUCCESSFULLY LAUNCHED ON STYLE AT STAPLES.COM
SUCCESSFULLY LAUNCHED OFFICE PRODUCTS LINE FOR “STYLE AT STAPLES” E-COMM PORTAL
DESIGN PROCESS
RESEARCH
Competitive Analysis
User & Style Data Integration
DEFINE
Update Brand Definition
Brand Copy Direction
IDEATE
Color, Materials & Finish (CMF)
Image & Product Direction
PROTOTYPE
Art Direction
Copy & Creative Direction
IMPLEMENT
Launch Brand License
Store Display Guidance
ITERATE
Review Successes & Failures
Redefine Trend & Update Assortment
CONCEPT DIRECTION
BRAND COPY
Great design can make work feel a little less like, well, work. DwellStudio office supplies bring a fashion-forward approach to the home office with saturated color, glam metallic accents, and gallery-worthy prints.
Mix Up Your Workday with Color & Pattern
With their new office supplies collection, DwellStudio’s signature style is translated into desktop organizers, journals and planners, personal accessories, and other home office essentials. Pattern and color – and just a touch of shine! – make each piece in this collection effortlessly chic and mixable. Pair together your favorites and layer in with your existing office setup to create a truly modern workplace.
Notebooks That Pack Personality
Front and center on your desk or slipped into your bag, each DwellStudio notebook adds a touch of artful design to your 9-to-5. Featuring rich color palettes and thoughtful details, these planners, journals, and notepads help keep you on track and on trend. Choose from wirebound and fabric-covered options, including sleek exteriors that open up to reveal playful pattern. Want a distinguished feel? Try the leatherette versions.
Make a Statement with Unique Office Tools
Transform the way you work with DwellStudio’s updated take on the classic essentials. Mark important pages or keep papers secured with a gold, geometric clip (set of 30). A six-pack of pattern-wrapped pencils always looks sharp (even when dull) displayed in a mug. And the clipfolio offers a fresh alternative to average clipboards — but still just as functional.
How Do DwellStudio Products Make Organization Easy?
Offering both heirloom designs and smart geometric prints, the DwellStudio file folders and storage boxes keep documents well-organized and looking chic. Swirled marble brings drama, while subdued gray and linen options boast surprise pattern on the interior for an unexpected detail. A variety of sizes ensure that everything, from important papers to and craft supplies, has a stylish place to live.
How Else Does DwellStudio Make the Workday More Stylish?
Not all work is done at your desk. For client meetings, site visits, and other appointments on the go, DwellStudio offers a selection of accessories pouches and laptop clutches. Pens, pencils, and sticky notes can be transported in style thanks to small accessories pouches that boast either bold punches of color or elegant pattern. Even laptops get the DwellStudio touch, thanks to a clutch-style case made from ultramodern black or light gray faux leather.
