BUD LIGHT OOH BILLBOARD GRAPHIC SYSTEM
CREATE ADVERTISING SYSTEM FOR SEASONAL & ATHLETICS CO-BRANDED BILLBOARDS
DESIGN PROCESS
RESEARCH
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
Technical Specs
PROTOTYPE
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Based on Need
BILLBOARD SYSTEM IMPLEMENTATION
BILLBOARD SYSTEM FIRST IMPLEMENTATION
LAYOUT DIVERSITY ENABLES RAPID DEVELOPMENT WITH MINIMAL COMPONENTS