COCA-COLA RETAIL TOUCHPOINTS
Coca-Cola has been a brand that I’ve been able to work with multiple times in my career. From developing packaging and retail equipment to new modular filtering, I was able to take key brand elements and use them to design new ways of attracting consumer attention while also being a no-brainer for execution. At every step in the process, I kept my eye on how this brand needs to show up for their consumers with thoughtful designs that have shown up domestically as well in foreign markets.
LAUNCH AND CONTINUED DEVELOPMENT OF BRANDED PACKAGING & PRODUCT DESIGN EXPERIENCES
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
New Collection Development
CONCEPT SKETCHES, PACKAGING DEVELOPMENT & LAYOUT, 3D MODELING
MODULAR DISPLAY SYSTEM REDUCES DISPLAY OPTIONS FOR CONSISTENT BRAND EXPRESSION ACROSS ALL RETAIL CHANNELS
EASY TO ASSEMBLE PRODUCTION DETAILS MINIMIZES INSTALLATION CHALLENGES WHEN IN FIELD
BRANDED EQUIPMENT PRODUCT DESIGN SKETCHES
BRANDED EQUIPMENT PRODUCT DESIGN 3D MODELS
BRAND PACKAGING SKETCHES
DIELINE CREATION & ARTWORK LAYOUT