When I began designing machines I also began to think that these objects, which sit next to each other and around people, can influence not only physical conditions but also emotions. They can touch the nerves, the blood, the muscles, the eyes and the moods of people.
- Ettore Sottsass
Life is like a movie, write your own ending. Keep believing, keep pretending. The lovers, the dreamers, and me.
- Jim Henson (as sung by Kermit the Frog in The Muppet Movie)
ABOUT
Hello! I am Brian FitzSimmons and I’m a design innovator with three decades of experience designing and directing creative solutions. I have a broad range of expertise focused around developing creative direction, bespoke product development and retail merchandising. My professional mission centers on how we interact with brands to better tell the right story to the right consumers from a design perspective. I am also an avid researcher at heart who is constantly looking for new inspiration and insights from professional and personal experiences. Personally, I’m a cinephile, media buff, foodie, culture vulture, and savvy traveller and have been fortunate to see my varied interests provide key insights to create compellingly designed solutions throughout my career. For me, it’s about finding and tapping into the novel ways of thinking to build solutions that matter, no matter the subject.
DESIGN PROCESS
