BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

NANZ CUSTOM BATH HARDWARE COLLECTIONS

Nanz Custom Hardware was looking for a way to leverage their luxury hardware collections to attract a new audience for the home while being streamlined for quick production. I developed on a modular approach where complete product SKUs were created from an architecturally-driven backplate element and a fit-for-purpose functional attachment that created around 156 new SKUs utilizing only 25 components. This focus around efficiencies of scale allowed them to quickly ramp up this collection for a KBIS trade show launch and were taking orders within a few months of development.

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SUCCESSFULLY LAUNCHED NANZ’S FIRST BATH ACCESSORIES COLLECTIONS

DESIGN PROCESS

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RESEARCH

Competitive Analysis

Trend Direction

DEFINE

Brand & Product Concept

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Art & Packaging Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

New Product Development

PRODUCT ENGINEERING AND 3D RENDERING

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B

BATH ACCESSORIES PRODUCT GUIDANCE AIDES FOR BOTH OUTSIDE INSTALLERS AND SALES TEAMS

SUCCESSFUL LAUNCH & CONTINUED GROWTH ACROSS MULTIPLE COLLECTIONS

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