MARTHA STEWART GARAGE ORGANIZATION COLLECTION
An organized garage is a surprisingly challenging space - there is a lot of diverse activities happening in a small space and it needs to be durable to weather any condition. My design for the Martha Stewart’s Garage collection at the Home Depot didn’t disappoint. Between clean line metal cabinetry and functional accessories, I created a unique system that not only addressed the basics of storing items in the garage but also looked at how this space is used by consumers. It features a modular system of components with the ability to custom their use to match a multitude of different uses all while being able to be easily manufactured.
SUCCESSFULLY LAUNCH AND GROWTH OF HOME ORGANIZATION SYSTEMS FOR GARAGE
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Collection Updates
GARAGE CONCEPT & DEVELOPMENT
HUMAN-CENTERED DESIGN APPROACH ADDRESSES NEEDS OF KEY CONSUMERS
PROTOTYPING AND PRODUCT SOURCING
HOME ORGANIZATION COLLECTIONS
GARAGE WALL ACCESSORIES WORK WITH CABINET SYSTEM CREATING A MORE PERSONALIZED STORAGE EXPERIENCE.