MARTHA STEWART KITCHEN COLLECTIONS

Developing custom kitchens for the Martha Stewart partnership with the Home Depot was key to the growth of this brand. I was a lead voice in this space developing with our manufacturing partners at Masterbrands and I was able to see how you can really shake up a category first hand. Prior to this launch, most kitchen cabinetry was developed to a set idea of wood finishes and accessory choices. I was able to change that paradigm by introducing new colors, brand-relevant door/drawer styles as well as new features that include unique inserts for Pet Lovers, Coffee/Team Aficionados and more. Below are just a few of the choices available and this approach quickly solidified Martha’s credentials as a brand that not only knows how to create tasty recipes but also the perfect kitchen to create them in.

SUCCESSFULLY LAUNCH AND GROWTH OF CUSTOM KITCHENS FOR MAJOR HARDWARE RETAILERS

DESIGN PROCESS

DOOR & DRAWER CONCEPTING