MARTHA STEWART BATH VANITIES COLLECTION
Martha Stewarts Bath Vanities collection for the Home Depot allowed me to learn more about this important space in any home all while featuring key details like stylistic moldings and storage options. The approach taken for this development was to always keep in mind how people actually use this space and to never have storage that cannot hold everyday household items like haircare items or bath textiles . These were amongst the most successful of the items developed for Martha’s partnership with the Home Depot.
SUCCESSFULLY LAUNCH AND GROWTH OF BATH VANITIES FOR MAJOR HARDWARE RETAILERS
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Collection Updates
BATH COLLECTION CONCEPTING
