The home electronics category requires quick understanding of their product line along with ways to inform consumers how to make the best iron purchase at Target. Working with the Rowenta team, I created an enhanced experience that gave a more luxe presentation of their premium products to show up meaningfully to consumers to splurge on this category.

DEVELOP NEW BRANDED RETAIL EXPERIENCES TO SHOWCASE PRODUCT LINE WITHIN TARGET’S HOME ELECTRONICS CATEGORY

DESIGN PROCESS

RESEARCH

Competitive Analysis

Trend Direction

User Profile Development

DEFINE

Brand & Product Concept

Color & Graphic Direction

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Sourcing Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

CONCEPT & DIRECTION

VARIETY OF CONCEPTUAL SKETCHES SHOWCASING DIFFERENT OPPORTUNITIES FOR ROWENTA TO CREATE A MEANINGFUL SPACE WITHIN TARGET.

PROTOTYPE AND RENDERED MATERIAL EXPLORATION TO FIND OPTIMAL MATERIAL TO MATCH TO ROWENTA BRAND AESTHETICS