ASCEND CANNABIS RETAIL ACTIVATIONS
The cannabis retail category is a rapidly developing retail space that requires understanding the unique challenges selling their product lines along with new insights into ways to increase brand visibility in this retail channel. Working with Ascend on their retail fixturing provided an opportunity to rethink how consumers like to shop no matter their experience level. This was also a subject of my INSEAD digital marketing education and used it as an opportunity to better understand their business while identifying new retail opportunities.
DEVELOP NEXT GENERATION INTERACTIVE RETAIL EXPERIENCES FOR A VARIETY OF RETAIL CHANNELS
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Sourcing Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
3D CONCEPTS FOR ENHANCED RETAIL INTERACTIONS
TOUCHPOINT MAPPING TO BETTER UNDERSTAND RETAIL ECOSYSTEM AND HOW TO SHOW UP THE WHERE CONSUMERS WANT YOU.
