BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

SMILEACTIVES PACKAGING

2 IN 1 SECONDARY PACKAGE FOR RETAIL

SINGLE SKU SECONDARY PACKAGE FOR RETAIL

LAUNCH AND CONTINUED DEVELOPMENT OF BRANDED PACKAGING

DESIGN PROCESS

DESIGN PROCESSES_021020-01.png

RESEARCH

Competitive Analysis

Trend Direction

DEFINE

Brand & Product Concept

Color & Graphic Direction

IDEATE

CAD Development

Technical Specs

PROTOTYPE

Prototype Development

Creative Content

IMPLEMENT

Production Direction

ITERATE

Review Successes & Failures

New Collection Development

PACKAGED PRODUCTS SOLD THROUGH VARIETY OF RETAILERS

ALTERNATE PACKAGE DEVELOPMENT