Providing an unforgettable sampling experience at retail requires sweating details and showing up with a compelling story. Working with Seedlip, we developed a non-alcoholic spirit sampling experience centered around the idea that you deserve more when choosing a non-alcoholic beverage option than the standard “lime and soda” options. We engaged them thru their senses to show up clearly in a busy store while also giving them something to remember with giveaways like coasters with their cocktail recipes.

DEVELOP RETAIL SAMPLING EXPERIENCES FOR A OFF-PREMISE RETAIL CHANNELS (SHOWN IN A OHIO-BASED LIQUOR STORE CHAIN)

DESIGN PROCESS

RESEARCH

Competitive Analysis

Trend Direction

User Profile Development

DEFINE

Brand & Product Concept

Color & Graphic Direction

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Sourcing Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

CONCEPT & DIRECTION

BRAND AMBASSADOR RETAIL ENGAGEMENT SCRIPT