DWELLSTUDIO SEASONAL DIRECTION FOR VENDOR PARTNERSHIPS

During my time at DwellStudio, we were tasked with developing new design work for each client - each required a meaningful assortment developed that brought the core DwellStudio to life but often was developed at the expense of actually properly serving our consumers. To alleviate this bottleneck, I developed a method for providing seasonal direction that married each clients assortment seamlessly while keeping a through line stylistically that consumers would know the item they purchased with one partner would match with another. This innovation allowed for bigger partnerships to evolve while leveraging our vendors ability to best match the lift needed for each retailer.

DESIGN PROCESS

EDITORIALLY-BASED SEASONAL DIRECTION