The skincare category is a challenging space that requires quick understanding of their product line along with new insights into ways to increase brand visibility. Working with Beiersdorf on brands like Eucerin, Aquaphor, and Nivea, to name a few, gave me the opportunity to build a digitally enhanced experience that gave an enhanced view of what a new understanding within common retail channels as well as the opportunity to show up meaningfully where their consumers needed them most. I was also able to learn more about this brand to show up effectively in a variety of retailers from Walmart and Target to Walgreens and CVS.

DEVELOP NEW BRANDED RETAIL EXPERIENCES FOR A VARIETY OF RETAIL CHANNELS (EUCERIN/AQUAPHOR DISPLAY SYSTEM FOR CVS SHOWN)

DESIGN PROCESS

RESEARCH

Competitive Analysis

Trend Direction

User Profile Development

DEFINE

Brand & Product Concept

Color & Graphic Direction

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Sourcing Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

CONCEPT & DIRECTION

SKINCARE TYPE SELECTOR WITH INTEGRATED PRODUCT ASSISTANT EXPERIENCE FOR CVS PRODUCT DISPLAY

RENDERED DISPLAY CONCEPTS FOR WALMART CHANNEL

UPDATEABLE POWERWING DISPLAY SHOWCASES SEASONAL PRODUCTS WITHIN PERMANENT STORE FIXTURE