MOET LUXURY VENDING EXPERIENCES
The vending machine category is a touchpoint that is seeing new life recently. Luxury brands are leaning into these types of opportunities to bring their product line into spaces where conversion makes more sense. Working with Moët Hennessy, we explored building a next-generation digitally enhanced experience that could be customized instantaneously.
DEVELOP NEW BRANDED VENDING EXPERIENCES FOR A VARIETY OF EXPERIENTIAL AND HOSPITALITY VENUES
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Sourcing Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
SUGGESTED CHANNEL STRATEGY FOR ON- AND OFF-PREMISE SUCCESS
CONCEPTUAL RULES INFORMING APPROACH TO LUXURY VENDING EXPERIENCES
