MARS WRIGLEY TRANSACTION ZONE DIRECTION
CREATE NEW TRANSACTION ZONE FIXTURING SYSTEM TO ENCOURAGE SHOPPER ENGAGEMENTS AT RETAIL (CIRCLE K POD EXECUTION SHOWN)
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Sourcing Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
TRANSACTION ZONE SHOPPER JOURNEY MAPPING
CORE SHOPPER TRENDS FOR TRANSACTION ZONE INSIGHTS
TRANSACTION ZONE TOUCHPOINTS ALONG WITH CONCEPTUAL FLOOR PLANS
TRANSACTION ZONE CONFIGURATOR - CREATES SHOPPER JOURNEY MAP THRU RETAILER
TRANSACTION ZONE FLOOR PLANS DEVELOPED FOR TOP RETAILERS