STRYKER PRODUCT LAUNCH MESSAGING
I had the unique opportunity to consult with Stryker Medical Products to support the launch of one of their latest product innovations. This product innovation had a few different media touchpoints to fulfill along with providing a great brand experience for surgeons and hospital administrators at a medical industry-focused event - this included finding a way to better understand your audience to showcasing the product in a more human-centered way and even looking at how you can tap into relevant social channels to make this launch unforgettable.
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Sourcing Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
THE CONCEPT AROUND THIS EXPERIENCE WAS TO TAP INTO BOTH SURGEONS/SURGICAL SUPPORT STAFF WHO PERFORM THE SURGERIES AND THE HOSPITAL ADMINISTRATORS THAT CARE ABOUT THE BOTTOM LINE.
TO STAND OUT IN A VERY CLINICAL AND HUMAN-FREE MEDIA ENVIRONMENT, IT WAS CRITICAL TO PROVIDE A HUMAN-CENTERED APPROACH TO SHOWCASE THE IDEAL OUTCOMES ACHIEVED BY THE NEW PRODUCTS WITH HAPPY PATIENTS AND CLINICIANS FOR THE SURGEONS AND TOOLS AND TEAMWORK FOR THE HOSPITAL ADMINISTRATORS.
CAMPAIGN ECOSYSTEM SHOWCASING PAID MEDIA OPPORTUNITIES
LAUNCH EXPERIENCE WITH WAYS TO ENGAGE BEFORE AND AFTER THE EVENT
